Examples Using 3-D Secure Data Only
3-D Secure data-only is a solution that shares data that merchants collect during
transactions with the issuer, so that the issuers can make more informed authorization
decisions for future transactions. Data-only uses the 3-D Secure infrastructure but it
is not a complete 3-D Secure authentication. 3-D Secure data-only is a frictionless
experience.
Data-only can increase authorization approvals and reduce fraud in the following
ways:
- While some merchants have their own fraud tools, 3-D Secure data-only focuses on increasing approvals. Fraud is decreased with data-only.
- Merchants share additional transaction data with the issuer, allowing the issuer to feel more comfortable with the transaction’s risk level. The issuer can gain additional insight into who the buyer is and what they are purchasing which enables better authorization decisions.
- Since data-only is not a full authentidation, merchants retain fraud liability, putting less risk on the issuers, which might lead to a higher approval rate when compared to non-authenticated transactions.
Visa supports 3-D Secure within the Visa Data Only program and Master Card supports
data-only with Identity Check Insights.