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    Introduction to Pay by Link
    Pay by Link
Pay by Link
 is an easy and fast way to securely sell products or
            receive donations online. You can send and display a secure payment
            link across physical and digital marketing. This
            solution is ideal for distributing the same payment link to multiple customers.Integrate 
Pay by Link
 APIs into your own system to automate the
            creation and management of payment links. Links for making purchases are referred to as
                fixed-price links
, and links for making donations are referred to as
                customer-set price links
.- Benefits
 - Pay by Linkenables you to:
- Get started with a fast and easy setup.
 - Grow your business and revenue through multiple sales channels.
 - Offer customers the convenience of popular payment options.
 - Get paid from any connected device: mobile, tablet, and desktop.
 - Reduce chargebacks and fraud through easy integration with Decision Manager or Fraud Management Essentials.
 - Maintain PCI security and compliance, and minimize future PCI scoping.
 
 - Prerequisites
 - Before you can begin usingPay by Link, your merchant account must be enabled for Unified Checkout. If you are a merchant, contact your sales representative for more information.If you are a portfolio user, you can use theBusiness Centerto board and enable your merchants for Unified Checkout andPay by Link. For more information, see thePay by Linksection in theBoarding User Guide.
 
Tokenization for Merchant-Initiated Transactions
            You can create 
Token Management Service
 (TMS
) tokens from Pay by Link
 transactions using Transaction Management in the Business Center
.IMPORTANT
If you create and use 
TMS
 tokens for
                    merchant-initiated transactions (MITs), you must comply with the Consent
                        Agreement Provisions
 as stated in the Improving Authorization Management for
                            Transactions with Stored Credentials
 guide.